Stand out from the competition and become a top-performing seller by mastering a proven sales process. Imagine you and another street cart vendor in Jamaica are both selling the same exact mangoÑsame source, same price. What can you do to differentiate yourself? You donÕt have to sound or dress a certain way; thatÕs the Hollywood image of the smooth-talking salesperson, not reality. Anyone can thrive in sales and distinguish themselves in a crowded marketplaceÑif they have a strong desire to succeed, a belief that they can, and an intentional strategy. Maybe youÕre not selling a mango, but the same principle applies to every sales situation: you have a product or service that can benefit others, and your job is to help buyers persuade themselves by providing them with the necessary education to make a good decision. Sell It Like a Mango shares practical, easy-to-implement principles, tools, and techniques to build value and convert prospects into loyal fans. Transform your sales mindset and close more deals as you learn to: áRecognize misconceptions about selling that are holding you back áFind your ÒwhyÓ to keep you motivated áDitch phony sales tactics for authentic ones áOvercome the fear of rejection and leverage adversity to your advantage áIdentify opportunities and act on them áPinpoint, attract, and convert the right prospectsÑand keep them saying ÒyesÓ throughout the entire sales process áAnd much more!With these strategies, you can sell any product or service like a mangoÑbecause itÕs not the product or service that makes the difference; itÕs the seller.