A book unlike any other customer service guide, WillieÕs Way translates WillieÕs common-sense wisdom into simple, practical applications. Each chapter looks at one of the six service secrets and explains how and why it works. From listening to customers, to offering them special favors, to making every customer connection memorable, these proven strategies will impress, entice and win new customers with every interaction. As a successful speaker and author who travels constantly, Phillip Van Hooser has been in and out of his fair share of cabs. But only one cabbie ever taught him anything about customer service. That cabbie is Willie, and the common-sense wisdom he imparted has become known as WillieÕs Way. In WillieÕs Way, you too will learn WillieÕs unique brand of personalized service: áHow to woo customers so they come back again and again áHow to wow customers so they tell their friends about you áHow to win customersÕ long-term business by exceeding their expectations áHow to apply WillieÕs techniques to your own enterprises to build long-term customer loyaltyÒWillieÕs Way is a fascinating compilation of real-life customer service stories that actually make a difference. ItÕs about building your brand one customer at a time. Read how enthusiasm, confidence and sincerity can impact your customers, grow revenues and impact your bottom line. This is the best book IÕve read on customer service in a long time.Ó ÐJoe Scarlett, Chairman of the Board, Tractor Supply Company ÒVan Hooser absolutely hit the bulls-eye with an outstanding instruction manual about the keys to extraordinary customer service. I have no doubt that companies and customer service professionals across virtually every industry will find value and fresh insights in the pages of this brilliantly written gem.Ó ÐRichard G. Kelley, Director of Sales Training, North America Axcan Pharma, Inc.